Bajaj HR Hiring - Chennai Branch

A Meta Ads recruitment campaign was executed for the Bajaj HR team to support hiring requirements for the
Chennai branch. The campaign used an instant lead form to capture candidate enquiries directly from the
advertisement and create a simple, low-friction application flow.

Generate qualified candidate leads for HR recruitment through Meta Lead Forms.

1. Focused the campaign on the Chennai hiring market.
2. Used Meta Lead Forms to reduce application friction and collect candidate details directly.
3. Optimized the campaign toward lead generation rather than traffic or engagement.
4. Monitored cost per lead and delivery efficiency while controlling overall ad spend.

Generated 57 recruitment leads with a total ad spend of only Rs. 825.31. The campaign achieved an efficient Rs.
14.48 cost per lead, reached 2,515 people, and maintained a controlled frequency of 1.43. This demonstrates
strong lead-generation efficiency for a hiring campaign with a limited media budget.