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Garudavega Google Search Campaign

Capture high-intent courier searches and generate calls / enquiries from Google Search

Garudavega Google Search Campaign
OVERVIEW
Campaign Description
A Google Search campaign was managed for Garudavega International Courier across Chennai and Bengaluru. The
campaign focused on users actively searching for international courier services and Garudavega-related terms, with
search ads designed to generate direct calls and high-intent enquiries.
Primary Keyword Focus
Core service keywords: international courier, international courier near me, international courier Chennai, international
courier Bangalore.
Brand keywords: Garudavega, Garudavega Chennai, Garudavega Bangalore, along with additional closely related
service and location search terms.
OBJECTIVE
Capture high-intent courier searches and generate calls / enquiries from Google Search
STRATEGY
1. Segmented targeting around Chennai and Bengaluru to maintain strong local relevance.
2. Prioritized high-intent service, near-me, city-specific and brand search terms.
3. Continuously refined keyword targeting, search-term relevance and negative keywords to reduce irrelevant traffic.
4. Optimized bids, ad relevance and location-focused messaging to compete for prominent Search placement.
5. Used call-focused ad assets so users could directly contact the relevant courier service number from Search.
6. Managed the Rs. 800 daily budget with ongoing monitoring of search visibility and keyword performance.
KEY ACHIEVEMENTS
The campaign was optimized to maintain strong visibility for priority searches. Based on campaign monitoring and the
provided search-result evidence, the ads appeared within the top two sponsored positions on approximately 80% of
monitored days for key target searches. The supplied screenshots also demonstrate prominent sponsored visibility
across both Chennai and Bengaluru searches.