Political Traffic Campaign - Chennai South Zone

A Meta traffic campaign was executed for a political communication initiative focused on the Chennai South Zone.
The campaign was structured to increase visibility and direct users to the selected digital destination through link-click
optimization. The political party/client name is intentionally kept confidential in this report.

Drive traffic and link clicks to the campaign destination while expanding digital reach.

1. Geo-focused delivery across the Chennai South Zone.
2. Traffic objective with link clicks as the primary measurable result.
3. Audience delivery and creative distribution focused on generating broad visibility and destination visits.
4. Ongoing monitoring of link-click cost, reach, impressions and total spend to control campaign efficiency.
5. Performance evaluated using measurable delivery data without disclosing party identity or political affiliation.

The campaign recorded 12,837 link clicks from a total spend of Rs. 4,478.41, with an average Rs. 0.35 cost per
link click. Delivery generated 119,555 impressions and reached 62,145 accounts within the targeted Chennai
South Zone campaign.